Five recent reports for charity marketers to read


The first few months of the year are a great time for reports and white papers to be released, as organisations reflect on the previous year and prepare for what the year ahead might bring – so I thought I’d do a retrospective round-up of five interesting publications I’ve read over the past few months.

I’m not associated with (nor responsible for the content of) the websites featured, but I thought the reports were worth sharing and I hope you find them useful. Although registration is required to download some of these reports, I’m sure that (as marketers) you know how to opt out of receiving any communications you don’t want!

The Non-Profit Digital Marketer Report
The world’s top customer relationship management (CRM) platform surveyed over 100 non-profits last year to find out how they use digital marketing and what challenges they face. The results are summarised in this report, which offers insight into how non-profits can maximise their reach, engage with their audience and tackle challenges using digital.

The Future of Online Giving
Charity Checkout
Online giving is arguably one of the most important aspects of any charity’s fundraising strategy, so this report – based on a survey of 1,000 members of the public about their attitudes towards online giving – is a useful read for any charity that’s interested in maximising digital donations.

The Charity Digital Skills Report 2018
This report explores how over 500 charity professionals are using digital in their organisations. It includes commentary from leading figures and recommended resources to help charities understand digital trends across the sector and benchmark their organisations against others.

The Charity Digital Spectrum: How all charities can go further with digital
Tech Trust
This white paper, based on Tech Trust’s annual survey of its partners, explores charities’ digital priorities, pain points and future plans. The title of the paper reflects the “significant” gap that Tech Trust has identified between charities who understand/embrace digital and those who don’t, in terms of the impact they can achieve.

Innovation from all angles – how charities can use innovation to improve
This report on how innovation is shaping the sector features insights, advice and case studies from many different non-profit organisations, including The Children’s Society, Friends of the Earth, Scope, Cancer Research UK and Street League. If you’re looking to drive innovation in your charity, this is the report for you.

Let me know what you think of these reports (or any others you’ve read recently) in the comments.

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