Blog

I think content marketing’s pretty interesting, so I’ll publish articles and share my thoughts on the subject (plus all things charity-related) here. Please leave a comment if you’d like to start a discussion or make a suggestion for a future post.

Five recent reports for charity marketers to read

The first few months of the year are a great time for reports and white papers to be released, as organisations reflect on the previous year and prepare for what the year ahead might bring – so I thought I’d do a retrospective round-up of five interesting publications I’ve read over the past few months. Read More

The Q1 reading round-up: interesting articles about charity/content marketing

Here’s a round-up of interesting articles I’ve read this quarter about charity/content marketing, each with a brief summary and top takeaway in case you haven’t got time to read the full article. Read More

How charities can use poetry to convey a powerful message

The use of poetry in advertising seems to have been on the rise in recent years, with many big brands having experimented with using verse to capture viewers’ attention and stand out from the competition. Some of the UK’s best-known charities have also used the spoken word to raise awareness of (and encourage people to engage with) their causes. Here are seven inspiring examples of how charities have used poetry to convey a powerful message. Read More

5 reasons why it’s great to work with charities

Charities are brilliant, aren’t they? They provide help where it’s needed, fight inequalities and injustices and give people a great excuse to do fun things in the name of fundraising (such as pushing your child in a balloon-filled supermarket trolley for miles along the Merseyside coastline, as my mum did when I was little). Read More