Copywriting & content writing

Website copywriting and content writing are closely related but subtly different marketing techniques, both of which are equally important to your content marketing strategy.

Here’s a quick guide to the differences between copywriting and content writing; if you need help with either/both, please get in touch to see how we could work together.

Copywriting Content writing
Purpose To describe and promote the organisation and persuade the audience to take action (e.g. to use a service, make a donation or become a volunteer). To inform and entertain the audience and keep them engaged with the organisation (e.g. to register for updates, return to the website and share content).
Goal To encourage conversions To build relationships
Examples
  • Product/service copy
  • Campaign copy
  • Transactional copy
  • News articles
  • Blog posts
  • Case studies
Enquire about copywriting Enquire about content writing