Website copywriting and content writing are closely related but subtly different marketing techniques, both of which are equally important to your content marketing strategy.
Here’s a quick guide to the differences between copywriting and content writing; if you need help with either/both, please get in touch to see how we could work together.
|Purpose||To describe and promote the organisation and persuade the audience to take action (e.g. to use a service, make a donation or become a volunteer).||To inform and entertain the audience and keep them engaged with the organisation (e.g. to register for updates, return to the website and share content).|
|Goal||To encourage conversions||To build relationships|
|Enquire about copywriting||Enquire about content writing|